There are great opportunities to promote your conference to a wide audience, by taking advantage of social media such as Twitter, LinkedIn and Facebook. Create relationships and contact with participants before, during and after the conference.
If you are about to organize a new conference, but are unsure about how to market your conference, so it reaches the maximum of potential participants, then read on to get some tips and ideas on how you market your conference as good as possible.
One of the most effective ways in the market right now is marketing through social media. A lot of people are active in social media in one degree or another. The three most used channels is Facebook. Facebook has its great strength in creating relationships and it is used both the private and the professional field. LinkedIn is solely a professional media channel where you can network with colleagues and partners. It is often used as a recruiting tool and a tool to manage your professional connections.
Twitter is like Facebook primarily a social network where users share small quick information, so-called tweets. Twitter has experienced significant growth in the number of users in a very short time. Therefore, there is therefore a great potential for reaching out to a wide audience through the use of these three platforms.
The target audience for your conference is another important element in the planning of what media to use during the conference. Is the target very young, or focusing on technology, Twitter is a must in all of the following stages. Are target older, the more relations building media such as. LinkedIn and Facebook, be the medium where efforts should be placed. Facebook is generally a powerful medium, with users of all ages. However, the medium is difficult to create activity at a conference, so here must be alternatives.
Before a conference the use of Facebook can be extremely efficient since you via custom segments, can target your marketing messages etc. directly to those who will participate in the conference, or find people who look like they are participants. This gives the opportunity to advertise directly in their news feed before and after the conference on the current conference venue.
You can share marketing conference in three parts: before, during and after.
Before the conference your goal as a conference organizer, is to achieve as high level of awareness, as possible for your conference. With the aim to get as many participants as possible, depending on who and how many your conference is aimed at. This is best done by creating an event or a group for your conference.
Next, it is important that something is happening in the media. You will have to communicate before the meeting in order to maintain participants interest in the conference. It may, for example be publishing the program, speakers, activities, locations or other practical information. This may, for example be made in the form of video presentations or tweets and hashtags.
During the conference it can also be to your advantage to be active at social media sites. It can be images posted, updates and tweets that allows participants to debate and discuss the content of the conference live or during breaks. Make sure it is visible on the conference site, so participants do not have doubts about this.
After the conference is finished, it is important that the conference live on in the participants’ awareness. It is important to be able to maintain participants’ attention, if you want the conference to continue after it is over. This can be done by utilizing social media. For example. you can after the conference broadcast the powerpoints which was used so that participants can continue to keep abreast of conference content and purpose.
In addition, it is important to get an evaluation of the conference, here it is natural to use social media as you here have direct communication with the participants. It is in this way easy to send a link to an evaluative questionnaire, but also the possibility of direct evaluations via social media.
The article here gives just a brief insight into the thought process behind a good online marketing strategy for your conference. Different media have different purposes so you should consider whether you want to use all the three or just want to focus your energy on one of the media. Consider what content you use the different channels. Facebook and Twitter are best suited for social content, while LinkedIn is best suited to the more academic content.